Music career: fame, fortune, or both? You choose!
As technology continues its onslaught on job security, musicians/artists need one of these:
- A complementary second career; preferably in IT. Not as a fallback plan, but as a necessary mind expader to help you think outside the traditional musicians' mindset of thinking that spending yourself perfecting your craft is limited to singing/playing an instrument. IT is particularly lucrative because if you can't beat it - if you continue to be out-thought and sacrificed at the altar of piracy - you had better join this revolution. It will help you navigate the broader landscape. Better yet, it can position you as a fierce competitor for traditional record companies.
- Budget to pay a technologist like me to halp them navigate the technology landscape. (Yea, I had to throw in the shameless self-promotion)
- An ability to roll up your sleeves, grit your teeth, and accept the traditional recording contract's terms, conditions, gigs, chronic brokeness, warts, and all.
Choose or you get the third option by default.

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